In June 2009, the City of Oakland launched a comprehensive arts marketing campaign to promote Oakland as the Bay Area's multicultural arts destination. The campaign is a program of the Oakland Partnership, a public-private economic development initiative spearheaded by Mayor Ron Dellums.

Anchored by Oakland's first-ever central website, OaklandArts.org, the campaign will also feature a cooperative advertising program for arts organizations; viral marketing through blogs and social networking sites; editorial pitches to increase media coverage of Oakland and its arts community; marketing workshops and assistance and; enhanced promotion of Oakland arts organizations and artists through cultural festivals such as the City's flagship Art & Soul Oakland festival.

All of this more will be available online at OaklandArts.com. Together, we can make Oakland shine as a dynamic regional center for the arts.

Celebrating Oakland,

Samee Roberts, Manager
Cultural Arts & Marketing
City of Oakland

Spearheaded by Mayor Ron Dellums and coordinated by the Oakland Metropolitan Chamber of Commerce, the Oakland Partnership is a public-private collaboration to create a thriving, equitable, globally competitive regional economy by tapping into the creativity, talent and expertise of all segments of the population and providing benefits to all Oakland residents and businesses.